Are you ready to boost your Australian business online? We’ve got the perfect guide for you. It covers the 7 key phases of making a website. From setting clear goals to creating engaging content, we’ll help your site win over your audience. Get set for an exciting journey that will change your online presence!

Key Takeaways

• Learn the 7 vital stages of making a website: Research, Planning, Designing, Content Creation, Development, Testing, and Maintenance¹
• Build a team with clear roles for smooth planning and strategy¹
• Focus on creating great content to share your brand’s unique story¹
• Plan for the development phase to get a top-quality website¹
• Expect changes and set realistic goals to avoid being let down during the website building²

Identify Your Website Goals

Before starting to build a website, it’s key to know your main website goals, website purpose, and website objectives. Are you looking to sell products, share your skills, or just inform people? Figuring out your website conversion goals helps you make a plan that fits your business needs³.

Define Your Purpose

The website purpose is why you want to create a website. It might be simple, like selling an eBook, or complex, like building a big newsletter list. Finding your true website purpose is crucial for setting realistic website goals⁴.

Turn Your Purpose into a Concrete Goal

After figuring out your website purpose, turn it into a clear, measurable website goal. Keep asking “why” until you find the core aim. For example, your aim might be to show off your products, but your main website goal could be to boost online sales by a certain amount⁴.

Decide What Your Website Needs

Based on your website goals and what your business does, you’ll need certain website features and website functionality. This might include product pages, a newsletter sign-up, a speaker page, or other things that get your audience to act³.

By setting clear website goals, website purpose, and website objectives, you can make a website that meets your business needs and connects with your audience⁴.

“A website without a clear purpose is like a ship without a destination – it may look impressive, but it won’t get you anywhere.”

At Search Wizards, we’re experts at helping businesses like yours find their website goals and website requirements. Let us help you build a strong online presence. Contact us today to begin your website’s transformation³.

+61 734 197 909

info@search-wizards.com.au

Understand Your Target Audience

When planning your website, it’s key to know who you’re aiming for⁵. Trying to attract everyone can mean you attract no one. Knowing your audience lets us make plans to get visitors to act. This includes how to talk to them, create branding they like, build loyalty, and use ads well.

Why You Need to Know Your Target Audience

To really get to know your audience, you must research them. This involves interviewing customers, sending out surveys, watching online talks, and looking at your business and website data⁵. The more you learn about your audience, the better you can make your website.

How to Get to Know Your Target Audience

Creating a buyer persona is a great way to understand your audience. A buyer persona is a made-up character that shows who your ideal customer is. It includes things like their background, what they think and feel, their problems, and what they aim for⁵. With a detailed buyer persona, you can plan your website to really connect with your target users.

How to Create a Buyer Persona

To make a buyer persona, collect data from interviews, surveys, and website stats⁵. This info helps you build a full picture of your ideal customer, including their issues, goals, and how they buy things. Knowing your audience well lets you make a website that meets their needs and interests, which can lead to more engagement and sales.

At Search Wizards, we’re experts at understanding our clients’ audiences⁵. We do deep customer research and make detailed buyer personas. This way, we make websites that really speak to your customers⁶. Our approach means every part of your website, from design to content, is made for your audience’s likes and habits.

“Understanding your target audience is the foundation for building a successful website that drives results.”

Select a Domain Name and Hosting Provider

Choosing the right domain name and hosting provider is key to a successful website. At Search Wizards, we know how vital it is to pick the best options for your Australian business⁷⁸.

Your domain name should be short, easy to remember, and match your brand. It’s best with a .com.au extension for local audiences⁸. Look for hosting that offers web security, uptime, and scalability. This ensures your site is safe, always available, and can grow with your business⁷⁸.

Domain registration can cost up to $20 a year, based on the provider and extension you choose⁷. Hosting options like Hostinger and SiteGround start at $2.99 a month. This keeps your website safe and reachable to your audience⁷⁸.

At Search Wizards, we help our clients find the perfect domain name and hosting that fits their business goals and budget. Contact us today to see how we can help you build a strong online presence for your Australian venture.

A well-chosen domain name and reliable hosting are the basics of a successful website⁸. Let us help you through the process. We’ll guide you in making the right choices for your online business⁷⁸⁹.

What are the 7 Phases to Building a Website?

Building a successful website takes more than just a few steps. At¹⁰ Search Wizards, we know how crucial a detailed plan is for your online success. We’ll walk you through the seven main phases of this process.

Define Clear Goals

The first step is to set clear, strategic goals that match your business aims¹⁰. You need to figure out what your website’s main goal is, make it specific, and list what your site must have to reach that goal.

Establish Your Unique Selling Proposition

Knowing what makes your brand stand out is key¹⁰. Early on, define your unique selling proposition (USP). This will shape your site’s direction and goals. Your USP should show how you’re different and what special value you offer to customers¹⁰.

Setting clear goals and a strong USP helps you build a site that meets your needs and connects with your audience¹⁰¹¹.

“A well-planned website development process is the foundation for a successful online presence that drives tangible results for your business.”

At Search Wizards, we’ve guided many Australian businesses through the website development journey. We’ve boosted their online presence and helped them grow¹⁰¹¹. Reach out to us to see how we can help you create a website that truly shows off your brand and speaks to your audience.

+61 734 197 909
info@search-wizards.com.au

Plan Website Type and Structure

At Search Wizards, we know how vital it is to plan your website’s type and structure for a smooth user experience¹². First, decide what kind of website you want, like an ecommerce, informational, or portfolio site. This choice affects your website’s structure and the features you’ll need¹².

Outline a Sitemap

After picking your website type, outline a sitemap or a framework of key webpages. This makes everything connect well as you build and fill in pages with content and functions to meet your goals¹². A good structure boosts SEO by giving search engines a clear map. Internal links also spread link juice, helping pages get indexed and ranked better¹².

Identify Must-Have Features

It’s also key to pinpoint the essential features and functions for your website. These might include a menu, contact forms, search bar, calls-to-action, privacy policy, and payment systems for ecommerce sites¹². A well-thought-out site with a strong structure makes users happy, keeps them coming back, and boosts sales¹².

At Search Wizards, we focus on these important parts to make sure your website meets your audience’s needs and supports your business goals¹².

Key parts of a good website structure are the Main page, Menus and navigation, Categories and subcategories, Contextual linking, Breadcrumb navigation, and Cornerstone content¹². Cornerstone content, being long articles over 2,000 words, acts as the top resource and shows your expertise on a topic¹².

“A well-planned website structure is the foundation for a successful online presence, enhancing user experience and driving superior SEO results.”

At Search Wizards, we’re here to help you reach your online goals by guiding you in planning your website’s type and structure¹². Get in touch with us today to see how we can turn your website into a strong platform that connects with your audience and brings success¹².

Search Wizards
+61 734 197 909
info@search-wizards.com.au¹²

Choose a Website Builder

When planning your website, picking the right website builder is key¹³. You might choose an easy-to-use platform like Wix (4.8/5 rating)¹³ or a powerful CMS like WordPress. Your choice depends on your skills, design needs, and how big you want your site to be.

If you don’t know much about coding or design, try Squarespace (4.6/5 rating)¹³ or GoDaddy (4.3/5 rating)¹³. They have simple interfaces and lots of templates to help you make your site¹⁴. These platforms take care of the tech stuff, so you can focus on making your site look good and easy to use.

For more control and customization, consider open-source platforms like WordPress¹⁴. They’re great for businesses that are growing fast. They might be harder to start with, but they offer a lot of flexibility and can grow with your business.

The best website builder for you depends on what you need, how much you can spend, and your tech skills¹⁴. Think about design, how your site will work, and how it will grow. This will help you pick a platform that fits your business goals and helps you make a strong online presence.

At Search Wizards, our web development experts can help you pick the perfect website builder for your needs¹³¹⁴. Call us at +61 734 197 909 or email info@search-wizards.com.au to see how we can boost your online presence and grow your business¹³¹⁴.

Design Your Website

Creating a website that looks good and is easy to use is key to a strong online presence. At Search Wizards, we know how important website design, website themes, website layout, visual branding, brand identity, and website aesthetics are. They help make a professional and unified digital brand¹⁵.

Pick a Theme and Layout

Start by picking a theme or layout that fits your brand’s look and your website’s goals. This choice shapes your website’s appearance. It’s important to pick a design that attracts your audience and shares your brand’s personality and values¹⁵.

Consider Visual Branding Elements

Think about the visual branding elements too. This includes your logo, images, icons, and other visuals that show your brand. Keeping these elements consistent and on-brand strengthens your identity and leaves a lasting impression¹⁵.

Your website’s design is a big part of your online image. By choosing a theme and layout that match your brand, and using consistent visual branding, you can make a website that grabs your audience’s attention. It will show off your business’s true spirit¹⁵.

“Your website is the window to your business, so make sure it’s designed to impress.”

Create Compelling Content

At Search Wizards, we know making top-notch, website content is key to grabbing your visitors’ attention and hitting your business targets. When planning your content strategy, think about who you’re talking to and what they need. Write with their problems, desires, and goals in mind to offer real value and earn their trust.

Write for Your Audience

Writing for your audience means knowing what they like and need. Studies show that people often just scan content, so make your homepage clear and to the point¹⁶. Using customer stories and examples can also help build trust, as most people trust what others say¹⁶.

Optimize for Search Engines

It’s also vital to make your content search-friendly. This means doing deep keyword research, using the right terms, and organizing your content well. Following on-page SEO rules will make your site easier to find online, bringing in more visitors who are really interested in what you offer.

Research shows that 98% of SEO experts see content clusters as key for better SEO and engaging with users¹⁶. By matching your content with what your audience wants and searches for, you can build a strong online presence that draws in and turns visitors into customers.

“Consistently producing valuable, optimized content helps establish authority and build trust with your audience.”

At Search Wizards, our skilled content strategists and copywriters are here to help you make a website that grabs and converts visitors. Get in touch with us today to explore our custom website content services¹⁷¹⁸¹⁶.

Launch and Maintain Your Site

Once your website is ready, it’s time to show it to the world. But your work doesn’t stop there. Keeping your website updated, secure, and running smoothly is key to meeting your business goals¹⁹. Regular website maintenance keeps your online presence safe, keeps visitors coming back, and sets your brand up for success.

Here are the main steps to launch and keep your website running well:

1. Launch Your Website: After testing and checking quality, it’s time to go live. Make sure everything works right, and get ready for search engines to find you better.
2. Ongoing Website Management: Keep your website fresh with new content, fix problems, and watch how it’s doing. This means keeping up with security, updating content, and looking at how users behave to make their experience better²⁰.
3. Promote Your Online Presence: Use social media, emails, and other ways to get more people to your website and spread the word about your brand.
4. Measure and Optimize: Keep an eye on your website stats to see what’s working and what’s not. Use this info to make your site better over time.

Getting your website up is just the start. Keeping it maintained and managed is key to keeping it strong, interesting, and on track with your goals¹⁹²⁰. At Search Wizards, we’re with you from the start to the end, helping with website launch and website management.

“Keeping your website up to date is vital for its success. Regular updates, security checks, and watching how it performs will keep your online presence strong and your customers interested.”

Want to know more about our website development, eCommerce, and SEO services? Just get in touch with us at:

+61 734 197 909
info@search-wizards.com.au

We’re ready to help boost your online presence and push your business forward.

Conclusion

Building a successful website is a journey that needs careful planning and execution. At Search Wizards, we focus on website development, eCommerce solutions, and SEO optimization in Australia. We know how important it is to have a full plan to improve your online presence. By setting clear goals, knowing your audience, choosing the right tech, making a user-friendly design, and creating engaging content, we can help you build a strong online platform. This supports your business goals²¹.

Our design thinking process is key to meeting our Australian clients’ needs²¹. We use techniques like Brainstorm and Brainwrite, and create smaller prototypes. This ensures your website looks good and works well on all devices²¹.

When we launch and maintain your site, we focus on ongoing feedback and flexibility. We adapt to your business’s changing needs²¹. With our skills in WordPress, web hosting, and domain management, we make your online presence strong. This drives engagement, leads, and success²². At Search Wizards, we aim to help Australian businesses like yours make their digital dreams come true²¹.

Source Links

1. Web Development Life Cycle: 7 Steps To Build Web App in 2024
2. The 7 Stages of Website Development – Copeland Creative Pty Ltd
3. Website Development: 8 Steps + Tips | Mailchimp
4. How to plan a website in 7 steps
5. What Are The 7 Phases of Website Development?
6. 7 Stages of the Website Development Process – Curotec
7. 10 Steps to Create a Website (from Scratch) in 2024
8. How to plan a website in 7 steps
9. 7 Steps for Publishing a Website | Mailchimp
10. The 7 Phases of Web Design: An Overview
11. 7 Phases of the System Development Life Cycle Guide
12. Website Structure A to Z (With Examples)
13. How To Design a Website: A 7-Step Guide for Beginners
14. How To Design A Website (2024 Guide)
15. Phases of Website Redesign: The Ultimate Guide for Marketers
16. Create Website Content In 9 Steps + 5 Best Practices
17. 10 Steps To Compelling Website Content Creation
18. How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
19. Website Development Process: 7 Steps to Create a Website
20. Website development in 7 simple steps
21. The 5 Stages in the Design Thinking Process
22. Parts Of A Website: A Cheat Sheet For Non-Techies