DIY SEO: Should I Do SEO Myself?

Search Wizards September 19, 2024 No Comments

In today’s world, being seen online is key. Every business owner wonders, “Should I handle SEO myself or get a pro?” With Google getting over 5.6 billion searches daily¹, the choice can really make a difference. At Search Wizards, we guide you through SEO’s details. We help figure out the best way for your business.

Key Takeaways

DIY SEO can save money, but requires a lot of time and effort
Professional SEO agencies offer specialized knowledge and skills
Improving your site’s technical SEO and on-page optimization boosts visibility
Building a strong internal linking structure and getting backlinks increases website authority
It’s important to measure and analyze SEO results to improve your strategy

What is DIY SEO?

DIY SEO means handling all SEO tasks yourself, like keyword research and link building. It’s a cost-effective way² for businesses with tight budgets. You only need time and effort².

Can You Do SEO Yourself?

Pros and Cons of DIY SEO

Deciding to do SEO yourself or hire a pro depends on your skills, resources, and budget. DIY SEO saves money³ but takes a lot of time and effort. You might need to work extra hours and invest in tools³.

On the other hand, hiring a pro can bring specialized knowledge and skills. This is especially true for competitive fields like law and finance². Experts keep up with SEO trends and changes, giving your site an edge².

How to Do SEO Yourself: Step-by-Step Guide

Research Keywords

Starting with keyword research is key to a good SEO plan. Find the right keywords your audience uses. This helps your content and site get more visible and attract customers³.

Optimize for Technical SEO

Improving your site’s technical SEO is vital. Things like site speed and mobile-friendliness affect rankings. They also impact user experience and bounce rates³.

Should I Do SEO Myself?

Choosing between DIY SEO and hiring a pro depends on your resources and goals. DIY SEO is cheaper² but needs a lot of time and effort. You must keep learning and adapting to SEO changes².

Hiring a pro gives you access to specialized knowledge and strategies. This is great for competitive industries or those lacking in-house expertise³. It helps your SEO campaigns run smoothly².

Improve On-Page SEO

On-page SEO elements like title tags and meta tags are crucial. They make your site search engine friendly. Optimizing these can attract more visitors³.

Build Internal Linking Structure

A strong internal linking structure improves site navigation and ranking power. It shows page authority and enhances user experience³.

Off-Page SEO Tactics

Attract Backlinks

Off-page SEO involves getting backlinks from reputable sources. These links boost your site’s authority and credibility. They can improve your search rankings³.

Measure and Analyze Results

It’s important to keep an eye on your SEO performance. Use tools and analytics to track progress. This helps you make informed decisions to improve your site’s visibility.

Keep Learning SEO

SEO is always changing. Staying updated with trends and algorithm changes is crucial. Invest in ongoing learning. This could be through online resources, industry publications, or an SEO coach¹.

Conclusion

Deciding between DIY SEO and hiring a pro is a big choice. At Search Wizards, we help Australian businesses with SEO. We aim to help you achieve your online goals. Contact us to learn more about our SEO solutions.

What is DIY SEO?

DIY SEO means you optimize your website yourself, without help from pros. It lets you control your online presence and get more visitors. DIY SEO helps your site rank better, bringing in more leads and sales while saving money.

DIY SEO covers the basics like finding the right keywords and making your site easy to find. You can do this by putting in the work and keeping an eye on your site’s progress. This way, you can make smart choices and keep getting better at being online.

Even though DIY SEO might seem hard, it’s doable for many⁴. SEO can be learned by yourself, just like many experts did. With free tools and help from others, you can learn to make your site better.

DIY SEO is not just a one-off task. It’s something you keep doing, always learning and adapting. By doing this, you can grow your online presence and reach your goals⁴. Experts say to use tools like Google Analytics 4 and Google Search Console to track your site⁴.

Can You Do SEO Yourself?

Pros and Cons of DIY SEO

As a small business owner in Australia, doing your own⁵ DIY SEO might seem appealing. You know your business well and might think it’s cheaper not to hire an SEO agency. But, SEO for beginners needs a lot of time and effort to do well⁶.

One good thing about DIY SEO is you’re in charge of your strategy⁵. You can make it fit your business goals and who you want to reach. Plus, you won’t have to pay for an outside agency, which is a big help for small businesses⁵.

But, there are downsides to DIY SEO. You might not have the same level of skill as a pro SEO specialist⁶. Doing all the SEO work yourself can also take up a lot of time and effort⁶.

Whether to do your own DIY SEO or hire an SEO agency depends on your needs and what you can do. Search Wizards, based in Australia, can guide you to the best choice for your business.

In the end, good SEO is key for any Australian business’s online success. You can do it yourself or hire pros. But, you need a solid SEO strategy to get more visitors and meet your goals⁶.

How to Do SEO Yourself: Step-by-Step Guide

Research Keywords

As DIY SEO fans, the first step is to do deep keyword research. Keywords are what people search for online. Making your site match these keywords helps it show up better in search results⁷.

About 30-40% of sites rank high in search results because of good keyword use.

To start, use tools like Google Search, Google Keyword Planner, and FAQ Fox. These help find and sort keywords by how often they’re searched, how hard they are to rank for, and their business value⁸.

Tools like Ahrefs, UbberSuggest, and Semrush can make your keyword research even better.

When researching keywords, think about how often they’re searched, how competitive they are, and what people want to find⁸. This helps you make content that attracts your audience and improves your site’s search ranking.

Keyword Research Tool	Key Features
Google Keyword Planner	Provides keyword search volume and competition data, as well as ad-related insights.
Ahrefs	Offers in-depth keyword research, competitor analysis, and backlink data.
Semrush	Combines keyword research, competitor analysis, and on-page SEO optimization tools.
FAQ Fox	Identifies commonly asked questions related to your industry or niche, enabling you to create relevant, informative content.

Using these tools and strategies helps build a strong DIY SEO foundation. This boosts your site’s search visibility⁷. Remember, up to 50-60% of SEO success comes from E-A-T (Experience, Authority, Trust) factors. So, focus on making high-quality, informative content that shows your expertise and trustworthiness.

At Search Wizards, we love helping businesses and individuals manage their online presence with DIY SEO. With the right tools and strategies, you can make your website work better and attract more visitors.

Optimize for Technical SEO

Starting our DIY SEO journey means looking at our website’s technical side. Technical SEO includes things like site speed and how easy it is for search engines to find our site. We need to use tools like Semrush or SEO.com app⁹ for a detailed check-up.

Our technical SEO audit will show us what’s holding our site back. For example, we might find that⁹ some pages don’t have the right redirects. Or that⁹ every extra second makes people leave faster. With this info, we can fix these problems and make our site better.

Technical SEO Aspect	Optimisation Checklist
Site Speed	Optimise images and other media files Implement caching and compression techniques Minimise the use of render-blocking resources Leverage browser caching Ensure a website load time of⁹ 6 seconds or less
Mobile-Friendliness	Ensure a responsive design that adapts to different devices Optimise content and layout for mobile users Implement mobile-friendly structured data and schema Improve page speed for mobile devices
Crawlability and Indexing	Create a sitemap and submit it to search engines Ensure robots.txt file is properly configured Optimise URL structure and internal linking Implement¹⁰ HTTPS and¹⁰ redirects from HTTP to HTTPS
Security and Compliance	Secure the website with an SSL/TLS certificate¹⁰ Keep all plugins, themes, and software up-to-date Implement two-factor authentication and other security measures Comply with privacy regulations and data protection policies
Structured Data and Schema	Implement relevant schema markup on web pages Ensure accurate and comprehensive data representation Utilise schema for rich snippets, knowledge graphs, and more

By fixing these technical SEO issues, we can make our site more visible and user-friendly. Remember, technical SEO is a continuous task. We must keep checking and improving our site to stay on top.

“Technical SEO is the foundation upon which all other SEO efforts are built. By optimising the behind-the-scenes elements of our website, we can unlock its full potential and position it for long-term success in the digital landscape.”

At Search Wizards, we help Australian businesses get better online. Contact us to find out how we can help your business grow.

+61 734 197 909
info@search-wizards.com.au

Should I Do SEO Myself?

Deciding to do SEO yourself or hire an SEO agency is tough. Doing it yourself means you keep control and might save money. But, it takes a lot of time and effort to learn¹¹.

Hiring an SEO agency gives you access to experts. But, it costs more¹¹. At Search Wizards, our SEO experts can help your website rank better and get more visitors¹².

Think about your goals, resources, and needed skills to choose the best option¹². If you’re willing to learn, DIY SEO might work. But, for better online presence and growth, an SEO agency like Search Wizards could be better¹¹.

SEO Provider	Monthly Cost	Year Founded	Location
HigherVisibility	$1,250+	2009	Memphis, TN
WebFX	$2,500+	1995	Harrisburg, PA
SmartSites	$2,400+	2011	Paramus, NJ
Ignite Digital	$1,800+	2008	Mississauga, ON
Victorious	Custom	2013	San Francisco, CA

Choosing to do SEO yourself or hire an SEO agency depends on your needs and resources. At Search Wizards, we’re here to help you choose wisely and achieve online success¹².

“Effective SEO is not a one-time task, but a continuous and evolving process that requires a strategic approach.” – Search Wizards

Improve On-Page SEO

As on-page SEO experts, we at Search Wizards know how key it is to make your website better for search engines. First, we do keyword research. Then, we create SEO-friendly content that people like and search engines approve of¹³.

Good on-page SEO means making your site better for both search engines and users. This includes things like title tags, meta descriptions, and header tags. The goal is to make content that’s valuable to your audience, not just to trick search engines¹³.

Write articles that show you know your stuff and are an expert in your field¹³.
Use your target keywords in your content, like in titles and headings¹⁴.
Make your meta tags better to help people find you online¹³.
Use clear headings and subheadings to make your site easy to read and navigate¹³.
Keep your URLs simple and easy for search engines to understand¹³.
Add good images with clear alt text to help users and search engines¹³.
Use internal linking to help people find their way around and share your site’s authority¹⁴.

By following these tips, you’ll make your site more visible to search engines. This means more people will find you online¹³¹⁴.

“Quality, authoritative content is the number one driver of search engine rankings.”

Remember, on-page SEO is a constant job. You need to keep checking and improving your content to keep ranking well. At Search Wizards, we’re here to help you every step of the way¹³.

Build Internal Linking Structure

At Search Wizards, we know how key a good internal linking plan is for your site’s SEO. Internal links make it easy for visitors to find their way around. They also help search engines find and list your pages better¹⁵¹⁶.

By placing internal links smartly, you help search engine bots find and list your content better. This means more people will see your site in search results¹⁵. A good link structure also makes your site easier to use, keeps people interested, and can lead to more sales¹⁵¹⁶.

To make a strong internal linking plan, we suggest:

Use clear anchor text that helps users understand what they’ll find when they click¹⁵.
Link to important pages on your site to spread out “link juice” and boost rankings¹⁶.
Build topic clusters around key pages to make your content more visible and connected¹⁶.
Put in internal links that are useful to users and fit well with the page’s content¹⁵.

By following these tips, you can use internal linking to boost your SEO and give your Australian visitors a great experience¹⁷.

A solid internal linking plan is key to a strong SEO strategy¹⁵¹⁶¹⁷. At Search Wizards, we’re here to help you make the most of your website’s online presence.

Get in touch at info@search-wizards.com.au or call us at +61 734 197 909 to find out more about our SEO services. We can turn your website into a digital leader¹⁵.

Off-Page SEO Tactics

Improving your website’s search engine rankings is key. Search Wizards, an Australian web agency, says building quality backlinks is vital for off-page SEO¹⁸.

A Moz study shows off-page SEO is 50% of ranking factors¹⁹. Backlinks from trusted sites tell search engines your content is good and reliable²⁰.

Use tools like Semrush’s Backlink Analytics to find and fix broken links¹⁸.
Get links from unlinked brand mentions to boost off-page SEO¹⁸.
Answer journalist requests to get backlinks with your expertise¹⁸.
Use digital PR to get authoritative backlinks and grow your brand¹⁸.
Be active on social media like LinkedIn, Facebook, Twitter, and Instagram to get more backlinks²⁰.
Guest post on well-known sites to show your expertise and get quality backlinks²⁰.

Quality backlinks are more important than quantity. Search Wizards can help you get the right backlinks to improve your website’s search ranking¹⁸²⁰¹⁹.

“Backlinks remain essential for SEO success, provided modern strategies are employed, showcasing that SEO is still thriving and effective.” – Search Wizards

Off-Page SEO Metric	Significance for Ranking
Page Authority Score	High
Number of referring IPs (domain)	High
Number of referring domains (domain)	High
Number of referring IPs (URL)	High
Number of referring domains (URL)	High
Number of backlinks (domain)	High
Number of backlinks (URL)	High

By using these off-page SEO tactics and backlinks, you can make your website more visible and authoritative. Contact Search Wizards today to learn more about our SEO services and how we can help you online¹⁸²⁰¹⁹.

¹⁸²⁰¹⁹

Measure and Analyze Results

At Search Wizards, we know how key it is to use tools like Google Analytics 4 and Google Search Console. These tools help us see how well your website is doing. They show us things like traffic and how people interact with your site.

With these tools, we can see how your DIY SEO is working. We can then use this info to make your strategy even better.

By looking at your website’s performance, we can learn a lot. We can see how well your site shows up in searches and how people interact with it. This helps us know what’s working and what needs to get better.

Tracking your website’s performance is important. It shows us if our SEO efforts are really helping your business. We can see things like how many people visit your site and how they behave there.

It’s not just about how many people visit. We also look at how well your site converts visitors into customers. This is key to knowing if our SEO is really helping your business grow.

SEO Metric	Description
SERP Visibility	Shows how often and where your site appears in search results²¹.
Conversions	Tracks actions like subscribing or buying, showing how well your site converts visitors²¹.
Bounce Rate	Tells us how many people leave without doing anything, helping us see if our content is good²¹.
Organic Traffic	Shows how well your site ranks for keywords and attracts customers²¹.
Keyword Rankings	Shows your site’s position in search results, helping us see if our strategies are working²¹.
Impressions	Shows how many times your site is seen in search results, showing our SEO’s impact²¹.
Click-Through Rate (CTR)	Shows how many people click on your site from search results, helping us see if our titles and descriptions are good²¹.

By checking these SEO metrics regularly, we can make smart choices. We can improve your website, get more quality visitors, and reach your business goals.

Keep Learning SEO

To do well with DIY SEO, you must keep learning²². It’s important to know the latest SEO tips, updates, and trends²². Use various SEO education resources like blogs, podcasts, and YouTube to grow your skills²².

Almost anyone can learn SEO in a few months to years with effort²³. But, doing DIY SEO works best if you have a budget, know SEO basics, and are ready to take full responsibility²³.

Keeping up with new SEO resources and best practices helps you fix any problems that come up²².

Always learning and updating your SEO plan is key to success²². With the right mindset, tools, and effort, you can master DIY SEO and help your business grow²³.

SEO Education Resources	Key Benefits
SEO Blogs	Stay up-to-date with the latest SEO trends and best practices
SEO Podcasts	Learn from industry experts and gain practical insights
SEO YouTube Channels	Access a wealth of educational videos and tutorials

At Search Wizards, we help businesses like yours in the changing SEO world²⁴. Contact us today to learn about our tailored web services and how we can boost your online presence²⁴.

“Never stop learning, because life never stops teaching.”

²³²⁴²²

Conclusion

DIY SEO can work for Aussie businesses if they’re ready to put in the time and effort. It lets you keep control and might save money. But, it’s hard to get the expert skills needed²⁵.

Ignoring basic SEO can hurt your business in the long run. It’s key to start with SEO early to grow and add value²⁵.

Businesses need to think about the good and bad of DIY SEO versus getting help from an SEO agency²⁵. It’s smart to work with designers, developers, and SEO experts from the start. This ensures your site works well for both users and SEO²⁵.

At Search Wizards, our team is here to boost your online presence. We offer custom web services to help you with SEO. You can try DIY SEO or use our full SEO services. Get in touch to find the right path for your business²⁶.

FAQ

What is DIY SEO?

DIY SEO means making your website better for search engines by yourself. You use different strategies to help your site show up more in search results.

Can you do SEO yourself?

Yes, you can do SEO yourself. With the right tools and knowledge, anyone can improve their website’s search engine ranking. But, it’s good to think about the pros and cons of doing it yourself versus hiring a professional.

What are the pros and cons of DIY SEO?

Doing SEO yourself means you’re in charge and don’t have to pay for outside help. But, you might not have the same level of expertise as a pro. Also, it takes a lot of time and effort to do it all yourself.

How do you do SEO yourself?

To do SEO yourself, start with keyword research. Then, work on your website’s technical SEO and create content that’s easy for search engines to find. Use internal links and get backlinks from other sites to boost your ranking.

How do you optimize for technical SEO?

For technical SEO, use tools like Semrush or SEO.com to check your website. Look for issues with speed, mobile-friendliness, and indexing. Then, make a plan to fix these problems.

Should I do SEO myself or hire an SEO agency?

Whether to do SEO yourself or hire a pro depends on your business. DIY SEO saves money but takes a lot of time and effort. An SEO agency offers expertise but costs more.

How do you improve on-page SEO?

To boost on-page SEO, make your web pages better for search engines and users. Focus on creating valuable content. This way, you’ll attract more visitors and improve your ranking.

How do you build an internal linking structure?

A good internal linking strategy is key for DIY SEO. It helps visitors and search engines find your content. Use links to share authority between pages and show how they’re connected.

What are some off-page SEO tactics?

Getting backlinks from trusted sites is a top off-page SEO tactic. Backlinks show search engines your content is valuable. You can get them by reaching out to local news, chambers of commerce, and networking.

How do you measure and analyze SEO results?

Use tools like Google Analytics 4 and Google Search Console to track your SEO. They show you how visible your site is and how people interact with it. This helps you see what’s working and what needs improvement.

How do you keep learning SEO?

To keep up with DIY SEO, you must keep learning. Stay current with SEO trends and updates. Use blogs, podcasts, and YouTube to grow your knowledge and improve your SEO skills.

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