At Search Wizards, we’re all about helping Aussie businesses and digital marketers figure out how many visitors a new website should get. It’s a common question, but the answer varies a lot. HubSpot’s blog shows most sites get between 1,001 and 15,000 visitors each month1. But, things like company size, how often you post content, and how old your site is can change how many people visit1.
So, what’s the right number of visitors for a new site? We’re here to guide you through the world of website traffic. We’ll look at what affects it and give you tips to set goals that are both realistic and reachable1.
Key Takeaways
- Most websites get between 1,001 and 15,000 visitors every month.
- Bigger companies usually get more visitors, but small businesses can also do well.
- Posting content regularly and focusing on SEO can really help increase your site’s visitors.
- Looking at what others in your industry do and setting goals based on that is key.
- Keeping an eye on things like bounce rate and how long people stay on your site can improve your site’s performance.
Understanding Website Traffic
As a top Australian web development agency, Search Wizards knows how important website traffic is. It’s key to boosting your online presence and growing your business. Website traffic is the number of people visiting your site, showing how well your online presence is doing and how well it connects with your audience.
What is Website Traffic?
Website traffic is a key metric that shows how well your online platform is doing. It looks at things like page views, unique visitors, bounce rate, and where your traffic comes from. By keeping an eye on these, we can make smart choices to improve your site, get more leads, and boost your business2.
Why is Website Traffic Important?
It’s vital to track and analyze your website traffic for many reasons. First, it shows how well your digital marketing is working and where you can do better3. Knowing what your audience likes helps us make your content and site better for them3. Plus, it gives us important data to set goals and see how you’re doing over time3.
Using website analytics gives us lots of insights to help us make better choices for your online presence2. If you want to get more people engaged, increase your conversion rate, or reach more people online, knowing and watching your website traffic is key3.
“Tracking website traffic is essential for making data-driven decisions to improve user experience and drive business growth.”
At Search Wizards, we’re all about helping Australian businesses make the most of their online presence. We use our skills in website development, SEO, and digital marketing to work with you. Together, we can unlock your website’s full potential and lift your brand’s online presence2.
Factors Influencing Website Traffic
As a web development and digital marketing agency in Australia, we know what affects website traffic. Things like the industry, niche, content quality, and SEO are key. Each one plays a big part in bringing visitors to your site.
Industry and Niche
The type of industry and niche your business is in affects your website’s traffic. In competitive fields, it takes more work to draw and keep visitors. Knowing your industry and niche well can help you make a strategy to stand out and get more of the market.
Content Quality and Frequency
How good and regular your content is also matters a lot for traffic. Sites that post quality, relevant, and interesting content get more engagement and visitors over time. Companies with blogs get 97% more links to their sites, and those that blog get 55% more visitors than those that don’t.4
Search Engine Optimization (SEO)
Good SEO practices can really help your site be seen more in search results, bringing in more organic traffic. The top page of Google gets 71% of search clicks, and the keyword “how to increase website traffic” gets about 300 searches a month, making it a great topic for a blog post4. Using keyword research, on-page optimization, and link building can make sure your site is found by people looking for what you offer.
Understanding these key factors can help you make a plan to get more visitors, engage with your audience, and grow your business. At Search Wizards, we’re experts in making online presences better with custom web development, eCommerce solutions, and SEO services.
Get in touch with us today at +61 734 197 909 or info@search-wizards.com.au to see how we can help you meet your website traffic and digital marketing goals45.
How many visitors should a new website get?
Finding out how many visitors a new website should get is tricky. It depends on many things. Experts say a small business in the AEC industry should aim for about 1,000 visitors a month2.
This is a good starting point, but the right number of visitors varies. It depends on your industry, who you want to reach, your content, and other things that affect traffic. It’s smart to look at what others in your field do and set goals that fit your business aims, not just compare to big industry numbers2.
A HubSpot report found 31% of websites get over 50,000 unique visitors a month6. But, the author’s site gets over 30,000 visitors a month, showing even small sites can do well with the right approach2.
Understanding what drives traffic and keeping an eye on your site’s performance helps set achievable traffic goals. It’s important to focus on what your business needs and who you want to reach, not just look at big industry numbers.
Tools like Semrush, Ahrefs, SimilarWeb, and Neil Patel’s Website Traffic Checker offer insights into your site’s performance and your competitors’7. Using these tools helps you understand your site’s potential and set realistic traffic goals that match your business goals.
Benchmarking Website Traffic
When figuring out how many visitors your website should get, it’s key to look at industry standards and your competitors. Tools like SimilarWeb and SEMrush show how other businesses in your field are doing. This lets you set goals for your site that are realistic.
Analysing Competitor Traffic
Looking at your competitors’ website traffic can help shape your own strategy. Tools like Semrush, Ahrefs, SimilarWeb, and Ubersuggest give you info on their organic traffic, top keywords, backlinks, and more7. By seeing what your competitors do well, you can find ways to stand out and better meet your customers’ needs.
Industry Standards and Averages
The HubSpot survey shows that website traffic varies a lot. It depends on things like company size, how often you post content, and how old your site is8. For example, the Apparel & Footwear industry gets the most sessions at 18.16K, while Construction gets the least at 2.24K8. Knowing these numbers can help you set goals and see where you can get better.
| Industry | Median Sessions | Median Users | Median Pageviews | Median Bounce Rate | Median New Users | Median Avg. Time on Page |
|---|---|---|---|---|---|---|
| Apparel & Footwear | 18.16K8 | 21.41K8 | 192.86K8 | 46.97%8 | 30.49K8 | – |
| Construction | 2.24K8 | 1.86K8 | – | 67.24%8 | – | – |
| Consulting & Professional Services | – | – | 4.24K8 | – | – | – |
| Health & Wellness | – | – | – | – | 1.43K8 | – |
| SaaS | – | – | – | – | – | – |
| Technology | – | – | – | – | – | – |
| Food | – | – | – | – | – | – |
Also, watching your competitors’ traffic sources and strategies can help you improve your own site7. By looking at industry standards and how your site stacks up, you can set smart goals and make better decisions to boost your online presence.
It’s key to track your site’s growth rates, aiming for 10-20% each month9. Don’t forget to look at other important metrics like conversion rate, ROI, and viral coefficient to fully understand your site’s performance9.
Traffic Sources and Channels
Knowing where your website traffic comes from is key for good marketing and optimization. Website traffic comes from many places, each with its own way to get more visitors10.
Organic Search Traffic
Organic search traffic is a big part of your visitors. It’s when people find your site through search engines. Making your site better for search engines can boost your visibility and bring in more visitors10.
Social Media Traffic
Social media is another big source of visitors. People find and share your content on these platforms. Having a strong social media presence and making content people want to share can draw in new visitors10.
Referral and Direct Traffic
Referral traffic comes from links on other websites. Direct traffic is when people type your URL in themselves. Knowing how much of your traffic comes from these sources helps you plan your marketing better1011.
| Traffic Source | Description | Percentage of Total Traffic |
|---|---|---|
| Organic | Earnings from search engine results that are not paid for | – |
| Direct | Traffic where the referrer or source is unknown | Typically around 20% |
| Properly tagged with an email parameter | – | |
| Paid Search | Result of paid advertising via Google Ads or another platform | – |
| Referral | Occurs when a user finds a site through a source other than a major search engine | – |
| Social | Traffic from social networks like Facebook, LinkedIn, Twitter, or Instagram | – |
| Other | Traffic not fitting into another category or tagged as “Other” via URL parameter | – |
Understanding the different website traffic sources helps us make better marketing plans. We can use this info to get more of our target audience to visit our site1011.
“Tracking website traffic sources through the Source/Medium Report in MonsterInsights Plus or above allows you to see engaged sessions, conversion rates, and revenue per channel.”10
Measuring and Tracking Website Traffic
It’s vital to know how many people visit your website to understand your online success. Google Analytics is a top tool that gives deep insights into website stats like page views and unique visitors12. By keeping an eye on these metrics, you can spot trends, find areas to improve, and check how well your website and marketing work12.
Other key metrics to watch include conversion rates and how long people stay on your site. These help you draw in and keep your target audience12. Regular checks with reliable tools help set achievable traffic goals and plan strategies to hit them12.
Google Analytics
Google Analytics is a key tool for tracking website traffic and learning about visitors and their actions13. It offers insights into traffic sources, audience details, campaign success, and top pages13. With Google Analytics, you can see where your traffic comes from, where your audience is, and what devices they use. This helps you make smarter marketing choices13.
Key Metrics to Monitor
When tracking website traffic, focus on these main metrics:
- Visits/Sessions: This shows how often visitors come to your site in a set time, giving you a broad view of traffic12.
- Unique Visitors: This tells you how many different people visit your site, helping you understand its reach12.
- Page Views: This counts how often pages on your site are viewed, helping you see what’s popular and what’s not12.
- Bounce Rate: This is the percentage of visitors who leave without doing anything, showing how engaging your content is12.
- Average Session Duration: This shows how long visitors stay on your site, telling you how engaged they are12.
- Traffic Sources: This tells you where your visitors come from, like search engines, social media, or ads12.
- Conversion Rate: This is the percentage of visitors who do what you want them to, like buy something or sign up12.
- Exit Pages: This shows the last page visitors see before leaving, helping you keep them around longer12.
- Device and Location Data: This gives you info on what devices and locations visitors use to get to your site, helping improve their experience12.
- Demographic Data: This tells you about your visitors, like their age, gender, and interests, making sure your content hits the mark12.
Using tools like Google Analytics is key to understanding your website’s performance and reaching your goals13. It also lets you see how you stack up against competitors, helping you improve your strategy13.
Strategies to Increase Website Traffic
In today’s digital world, getting more visitors to your website is key for business success. There are many ways to boost your online presence and bring in more traffic. Let’s look at content marketing, search engine optimization (SEO), and social media marketing to help you reach your audience.
Content Marketing
Content marketing is a strong tool for getting more visitors. By making and sharing great content, you can keep your audience interested. This includes blog posts, videos, infographics, and more, all tailored to what your potential customers like14. Good content makes your brand stand out and brings more people to your site.
Search Engine Optimization (SEO)
SEO is also key for getting more visitors14. It’s about making your website easy to find on search engines. This means using keywords, making your site better, and getting links to your site. This helps your site rank higher, so more people see it14. Tools like Google Analytics and Google Search Console give you insights into what’s working.
Social Media Marketing
Social media is a great way to get more people to your site14. By sharing your content and talking to your audience on platforms like Facebook, Instagram, LinkedIn, and Twitter, you can grow your brand and send people to your website15. Working with influencers or running campaigns can help you reach even more people and get them to visit your site.
Using these strategies together can help you get more traffic and meet your business goals. The main idea is to always give value to your audience, make your site easy to find, and use social media to bring in visitors.
| Strategy | Key Benefits | Recommended Tactics |
|---|---|---|
| Content Marketing |
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| Search Engine Optimization (SEO) |
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| Social Media Marketing |
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By using these strategies, you can get more visitors, build your brand, and bring in more customers. At Search Wizards, we’re here to help your business grow online141516.
Conclusion
Finding the right number of visitors for a new website is tricky. It depends on your industry, who you want to reach, and how you market. Experts say a good start for small businesses in the AEC industry is aiming for about 1,000 visitors a month17.
Knowing what brings people to your site is key. This includes making great content, using SEO, and being active on social media. By keeping an eye on how we stack up against others in our field, we can set achievable goals and see if we’re doing well17.
To boost our site’s visibility, we should use a mix of content marketing, search engine optimization, and social media marketing. This approach can help us get more visitors and meet our business goals18.
FAQ
What is website traffic?
Website traffic is the number of people visiting your site over time. It shows how well your online presence is doing and how engaging it is for your audience.
Why is website traffic important?
Knowing about website traffic helps you make better decisions to improve your site. It lets you see how to get more leads and grow your business. By looking at things like page views and bounce rates, you can find ways to get more of the right customers to your site.
What factors influence website traffic?
Many things affect how much traffic a website gets. The industry and niche, how often and well you publish content, and SEO efforts are big factors. Sites in competitive areas might struggle more to get visitors. But, sites with great content tend to get more traffic. SEO also plays a big role in making your site easy to find online, which brings in more visitors.
How many visitors should a new website get?
Figuring out how many visitors a new site should get is tricky. It depends on many things. For small businesses in fields like architecture, engineering, and construction, aiming for 1,000 visitors a month is a good start. But, the right number will vary based on your industry, audience, and content strategy.
How can I benchmark my website’s traffic performance?
To see how your website is doing, compare it to others in your industry. Tools like SimilarWeb and SEMrush show you what other businesses in your field get in terms of traffic. This helps you set realistic goals for your site.
Where does website traffic come from?
Traffic to your site can come from many places, each needing its own approach. These include search engines, social media, other websites, and direct visits. Knowing where your traffic comes from helps you focus your marketing to get more of the right people to your site.
How can I measure and track website traffic?
It’s key to know how many people visit your site and where they come from. Google Analytics is a top tool for this. It gives you info on page views, unique visitors, bounce rates, and more. By keeping an eye on these, you can spot trends, see what needs work, and check how well your marketing is doing.
What strategies can I use to increase website traffic?
There are many ways to get more people to your site. Content marketing, SEO, and social media marketing are good ones. By making great content, making your site easy to find online, and connecting with people on social media, you can draw in more visitors and grow your business.
Source Links
- How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]
- How Much Traffic Should Your Website Get
- How Much Traffic Should Your Website Get in 2022? – Postmedia Solutions
- 39 Ways to Increase Traffic to Your Website – WordStream
- 4 Factors Influencing Your Website Traffic
- How many visits should my website have?
- 7 Website Traffic Checkers: How Much Traffic Does a Website Get?
- Website Traffic Benchmarks by Industry | Databox
- Website Traffic Growth | KPI example | Geckoboard
- How to Track Website Traffic Using Google Analytics (2024)
- The Difference Between Organic Traffic and Direct Traffic Website Sources
- How to Check Website Traffic (+ Increase It)
- How to Track Website Traffic in Google Analytics (Tutorial)
- How to Increase Website Traffic | Mailchimp
- 30 Ways to Drive Traffic to Your Website
- How To Increase Traffic To Your Website
- How To Grow Website Traffic? Sources, Tactics, Tips & More
- The Average Website Conversion Rate by Industry (2024) – Invesp
