As Aussie digital marketing experts, we often get asked, “Does Google allow SEO?” The answer is yes. Google not only allows SEO but also encourages it. It helps businesses get more online visibility and reach more customers¹.

In today’s digital world, Google handles over 8.5 billion searches daily¹. This means a huge chance to get more people to visit your website. But, with Google’s algorithm changing about 4,500 times in 2020¹, keeping up with SEO is key for Aussie businesses.

Key Takeaways

• Google actively encourages SEO as a way for businesses to improve their online visibility and reach potential customers.
• The opportunity to drive organic traffic to your website is immense, with Google processing over 8.5 billion searches per day¹.
• Keeping up with the latest SEO best practices is crucial, as Google’s search algorithm undergoes an estimated 4,500 changes annually¹.
• Leveraging Google Ads and SEO together can provide unique advantages, such as customized ad campaigns and the ability to capture users at conversion-ready moments¹.
• Investing in SEO can lead to an exceptional ROI of $22 for every $1 spent in Australia².

What is SEO and Why It Matters

Definition of SEO

Search Engine Optimisation (SEO) makes your website rank higher in search engines like Google. This is for keywords related to your business³. A higher rank means more website traffic and more leads for your business³.

SEO is different from paid ads like Google Ads. With SEO, your site gets more organic visits³.

Organic search gets 53% of all website traffic³. The SEO market is expected to hit $122.11 billion by 2028³. SEO is key for driving business results for all types of businesses³.

Good SEO builds trust in a brand³.

Search engines like Google are key for website traffic and lead generation³. Every year, trillions of searches are done³. 53% of website traffic comes from organic search³. SEO is vital for marketing and for businesses of all sizes³.

The Importance of Google Search for Businesses

We’re a top Australian-based digital marketing agency. We know how key Google search is for business success⁴. SEO can boost your search rankings over time, all for free⁴. Today, people often use Google to check out products and services before buying.

This is called consumer search behaviour and pre-purchase research.

More than half of local pack listings have local reasons, which help customers decide⁵. Making your website better for Google search can bring in more website traffic and lead generation⁴. Google Ads and the Google Display Network also help, offering paid ads to go with your SEO.

At Search Wizards, we aim to help businesses use Google search for lasting growth⁴. A mix of SEO and PPC can boost your online presence and grab your audience’s attention⁴.

“SEO is crucial for online marketing success as it enhances the chances of a business being found.” – Search Wizards

Want to boost your online presence and see real results? Check out our services or get in touch at +61 734 197 909 or info@search-wizards.com.au.

Does Google Allow SEO?

Absolutely! Google allows and even encourages search engine optimization⁶. At Search Wizards, we keep up with Google’s SEO practices⁷. This helps our clients’ sites rank well and get the right visitors.

Google wants websites to have quality content that helps users⁶. They follow white hat SEO rules. These rules make websites better for users, not just for quick wins.

1. SEO brings good traffic to sites without ads⁶.
2. Google checks if content is trustworthy and useful⁶.
3. Keeping websites up-to-date is key to staying ranked⁶.

By following Google’s rules and using good SEO, we help our clients succeed online. At Search Wizards, we focus on white hat SEO. We aim to drive traffic and turn visitors into customers.

At Search Wizards, we create a digital marketing plan. It combines search engine optimisation and Google Ads for better online presence⁶⁷.

“Google’s SEO rules are clear: make quality content for your audience. This is how you succeed online in Australia.”

Want to know more about our search engine optimisation services? Call us or email us. We’re ready to help you in the digital marketing world.

How Google Ranks Websites

At Search Wizards, we know how Google ranks websites. Google’s ranking algorithms look at billions of web pages fast. They use BERT and RankBrain to understand content and give the best search results⁸.

Key Ranking Factors

Google looks at over 200 things when ranking websites⁹. They check the content’s quality and if it’s relevant. They also look at how easy the site is to use and if it’s trustworthy⁹.

Page speed, mobile-friendliness, and Core Web Vitals are also important. They help make sure users have a good experience and the site ranks higher⁹.

Google also fights spam and makes sure results are diverse and fresh⁸. They use systems like site diversity and “query deserves freshness” to keep results good⁸.

At Search Wizards, we keep up with Google’s changes. We work with clients to make their sites more visible and successful¹⁰. Our team uses their SEO knowledge to help businesses grow in Australia¹⁰.

“Google’s ranking systems took over five years to develop and improve results in over 30% of searches across languages.”¹⁰

The 10-Step SEO Process for Ranking in Google Australia

We’re a company in Australia that specializes in websites, eCommerce, and SEO. We know how important SEO is for businesses to rank on Google Australia. Our 10-step SEO process has helped many clients get great results and lead in local searches¹¹.

Technical Website Audit

First, we do a detailed technical website audit. We check your website’s current state and find any problems that stop it from showing up in search results¹¹. We look at site structure, loading speeds, and content quality.

Correct Errors

After the audit, we fix any errors or areas for betterment. This might mean optimizing code, improving navigation, or making the site easier to use¹¹.

Set Up Google Tools

We set up Google Search Console, Google Analytics, and Google My Business next. These tools give us insights into your website’s performance. They help us make smart choices and track our progress¹¹.

Identify Quick Wins

We use Google Search Console to find quick ways to improve rankings. These “quick wins” might be optimizing content, fixing technical issues, or improving site structure¹¹.

Keyword Research

Keyword research is key to our SEO strategy. We use tools like SEMrush and Ahrefs to find the best keywords¹¹. Knowing different types of keywords is important for us¹¹.

Prioritize Target Keywords

With keyword research done, we pick the best keywords. We look at search volume, competition, and how well they match your business¹¹. This helps us focus on the most important keywords for your customers.

Optimize Content

Next, we make your content better and create new content with the best keywords. We work on titles, meta descriptions, headings, and content to get more visibility and engagement¹¹.

Build Backlinks

Getting good backlinks from other websites is key to improving your site’s credibility and rankings¹¹. We use link-building methods like guest posting, broken link building, and outreach to build your backlink profile.

Track, Monitor, and Report

We keep an eye on your SEO performance and report on it. This helps us find ways to get better and stay ahead¹¹. We use Google tools to give you detailed insights and advice.

Repeat

SEO is an ongoing process. We keep improving and adapting to changes in search to keep your site top in Google Australia¹¹.

At Search Wizards, we aim to give top SEO results to Australian businesses. Our team is always learning to help our clients have a strong online presence and be seen more in Google¹¹¹²¹³.

Leveraging Google Trends for SEO

In Australia, keeping up with digital marketing is key. Google Trends is a great tool to stay ahead. It helps us understand search trends and shape our content strategy.

Google Trends started in 2006¹⁴. It’s now a must-have for marketers and SEO experts. It shows how popular keywords are, giving us data to track trends¹⁴. This helps us see what’s hot in our field and adjust our content.

For example, if we sell standing desks, Google Trends shows “Standing Desk” is searched 10% of the time in Australia¹⁴. This info helps us make content that’s timely and interesting to our audience.

Google Trends also helps us find upcoming trends. It suggests related searches and topics for new content¹⁴. This way, we can plan ahead and keep our site valuable to our customers.

At Search Wizards, we help Australian businesses use Google Trends and SEO to succeed online. We can help with content optimization, finding new marketing chances, or beating the competition¹⁵.

Search Wizards
+61 734 197 909
info@search-wizards.com.au

The Importance of Entity SEO

In today’s fast-changing SEO world, Entity SEO is becoming more important. It’s different from old keyword-based SEO. It looks at how entities relate to each other. Entities are unique things or ideas that can be found and understood by search engines¹⁶.

Google has been working on its Knowledge Graph since 2012. It aims to understand real-world entities and their links¹⁶.

Understanding Entities and Relationships

Entities can be anything like objects, ideas, or people. Search engines like Google can spot and get these¹⁶. The Knowledge Graph database holds info on many things like places, people, and objects¹⁶.

By knowing these relationships, businesses can help Google get their website’s content better. This can lead to better search rankings¹⁶.

The move from keyword-based to context-based search makes entities key. Entity-based SEO focuses on context and how words relate to each other¹⁶. This way, search results are more precise and relevant, making searches better for users¹⁶.

Optimizing for entities can make your website more visible and relevant. It’s especially useful for Answer Engine Optimization (AEO) and Google’s Knowledge Graph¹⁷. It’s a big advantage for businesses in the competitive Australian SEO scene¹⁷.

“Entities help search engines think more like humans; they can look at the context and connections between things rather than just specific words.”¹⁷

To do well with Entity SEO, find the entities that matter to your business. Make sure they are clear and connected on your site¹⁷. This helps Google understand your content better, which can lead to better rankings¹⁷.

At Search Wizards, we help Australian businesses with SEO, including Entity SEO¹⁸. Our experts can help you make your content better for entities. This keeps your site competitive and visible in Google’s search results¹⁸.

Contact us today at¹⁸+61 734 197 909 or info@search-wizards.com.au. Learn how Entity SEO can change your online presence¹⁸.

Tips for Staying Competitive in Australian SEO

We at Search Wizards know how key it is to keep up with SEO in Australia. Our team works on websites, eCommerce, and SEO. Google’s updates and new trends mean we must always be ready to adapt. Here are some tips to help you stay on top in Australian SEO:

1. Know where your SEO stands: Do a full SEO audit to see how you’re doing and where you can get better¹⁹.
2. Identify your biggest opportunities: Use tools like BrightEdge’s Data Cube to find easy keywords to target for quick wins¹⁹.
3. Win with data trending: Look at past and current data to make smart SEO choices, not quick guesses¹⁹.
4. Analyze competition: Use tools to see what your rivals are doing and find ways to beat them¹⁹.
5. Protect your SEO equity during site migrations: Plan and watch any website changes to keep your SEO rankings¹⁹.

To stay ahead in Australian SEO, use data, know your audience, and keep improving your online presence. Follow these tips to get a strong spot in the Australian search world²⁰.

“Adapting your writing style to appeal to your target audience and staying relevant is key for Australian businesses.” – Search Wizards

At Search Wizards, we aim to help all businesses succeed online. We offer website development, eCommerce, and SEO services. Our experts are ready to boost your online presence and success. Call us at +61 734 197 909 or email info@search-wizards.com.au to see how we can help you in Australian SEO.

Conclusion

SEO is key for businesses in Australia, especially in the education sector. It’s about knowing Google’s rules, using the right tools, and keeping up with changes. Creating top-notch content and a solid website are crucial. This helps your site show up better in Google searches and brings in more visitors²¹.

Keeping up with SEO trends is also important. This includes using Entity SEO and Google Trends. It helps businesses stay ahead of the game²². A smart SEO plan can really help your business grow. It boosts your online presence and helps you stand out²¹²².

At Search Wizards, we aim to improve your online image. We offer website building, eCommerce, and SEO services. Our Australian team can guide you through SEO challenges. This helps you get more online visibility and grow your business. Call us at +61 734 197 909 or email info@search-wizards.com.au to find out more.

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